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Dumb in a cunning way, or just regular dumb? Ronn [sic] Torossian's PR firm, 5WPR, sent out a grammatically challenged press release about its client's plans to run a two-second Super Bowl commercial, consisting only of the word "Weatherproof." An hour later 5W sent out a retraction, because it became clear that two-second time slots in the Super Bowl are, surprisingly, unavailable. But then the stupid stunt got picked up all over the place. Brilliant? YOU decide. Full release, and retraction, after the jump.

This image was lost some time after publication.
This image was lost some time after publication.