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Henry Blodget, editor of Silicon Alley Insider, has established himself as a connoisseur of male beauty. And John Battelle is a handsome man. He's also chairman of Federated Media, the online-ad network and paid friend to bloggers, which is more likely where the attraction lies. Blodget has publicly documented on his New York-based tech blog his struggles to find an ad model that works. At last, he has: Toss his banners in Battelle's lap.

It would not be much of a story that Federated is repping Blodget's blog, save for the identity of Blodget's backer: Kevin Ryan, the cofounder of DoubleClick, one of the Internet's first online ad networks. Embarrassing: It seems Battelle knows something about selling ads that Ryan doesn't.