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"Researchers at Microsoft fired up their machines and showed me something that I can't tell you about until February 27th," brags tech industry PR tool Robert Scoble about his latest inclusion in a standard product pre-briefing tour. Something so powerful that he cried. "Why torment you with a post like this?" he torments us. "Because it's my way of making sure that stuff that really is extraordinary gets paid attention to." Unsolicited advice, Robby: If you have an embargoed piece of information, don't talk about it until you can talk about it. You're not building buzz, you're killing it in advance by sending people's imaginations soaring in the wrong directions. On February 27 — or probably the 26th in the New York Times — they'll be wrenched back to earth.