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The declining amount of clicks on Google ads may not forecast a recession. Check out this chart from Hitwise. It shows that the amount of traffic going from Google to retail sites continues to increase year-over-year, up to 13 percent in January. Searchers are shopping more than ever. So why the declining ad clicks? Reporting its fourth-quarter earnings, Google said it has gotten better at eliminating accidental ad clicks. One awaits the glorious future wherein Google deems any click not leading directly to a sale an oopsy-daisy.