quarterlife Is a Gigantic Failure
Oops! Remember that show quarterlife about bloggy, navel-gazing twentysomethings that started out on the internet and then moved to television and was supposed to have cracked the code of 'puter to tele conversion? Well, as it turns out no one wants to watch the internet on TV. The NBC show, which was snagged by hip and edgy (and increasingly annoying) young exec Ben Silverman, netted a paltry 3.1 million viewers, making it one of the lowest rated entries for that time slot (Tuesday, 10pm) in the network's past 20 years. It's funny though, because 3.1 million viewers is a lot. On the internet. What's the lesson here? Well mostly that it's going to take a little more elbow grease (and, erm, some better content) to figure out this whole making-internet-stuff-palatable-to-regular-folks thing. Oh, and don't make a show called "quarterlife". [Reuters] After the jump, the first installment that aired online.