Who is Meghan Asha?

A curiousity in our inbox: Meghan Asha, the Silicon Valley heiress who formerly dated TechCrunch editor Michael Arrington, may not actually be Meghan Asha. A tipster says Asha's last name is actually Parikh, and her father is Mihir Parikh, a successful Silicon Valley entrepreneur. One piece of evidence that suggests Asha is actually Parikh: A friend congratulated Asha on running the New York Marathon last fall. But no one by the name of Asha ran in the marathon. Instead, a Meghan Parikh did. Asha's — rather, Parikh's — close friend Julia Allison also changed her name. But one wonders if Parikh was doing more than just following a friend's fashion. Update: More evidence, courtesy of the enigma herself:

In this picture of Parikh with YouTube cofounder Chad Hurley in Davos, look closely at "Asha"'s name tag: