Microsoft's "Jackass" non-denial
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In response to the rumor that Jackass star Johnny Knoxville is the new Microsoft pitchman, a company spokesperson emails: "Microsoft is planning a consumer advertising campaign with Crispin Porter & Bogusky. We have no other details to share at this time."
Waggener Edstrom Worldwide, Microsoft's PR firm, is surely earning their millions with that non-denial. If I were a betting man — and I am — I'd say the rumor of Knoxville's involvement is completely accurate.