Eyeing the $30,000 to $35,000 salary TechCrunch's Duncan Riley says Mahalo pays its workers? Better be prepared for a rough-and-tumble job interview. That's Jason Calacanis's style, he told The Deal. How else do you think he got "all the money"?

I try to scare people in the interview. It's basically my technique. I tell them this is going to be hard. You're going to suffer, but we're going to make great stuff. I try to create an entity where people who are not passionate get expelled by the system.