4 reasons why DoubleClickers should ditch Google
We've been hearing that impending layoffs have DoubleClick employees fearing for their jobs after Google finishes its takeover. Why? Working there sucks. Ask any Googler. Below, four reasons why DoubleClickers should welcome their liberation from the Googleplex:
- The piggy post: Pranksters — either Googlers or mischief-makers posing as them — bought a Facebook ad targeted at DoubleClick employees with the copy "Please stop gorging on all our food. Maybe we won't fire you. Thanks!" DoubleClickers reportedly clicked through at astounding rates. Why? Because they felt insecure about how Googlers view them. Don't ignore your intuition, DoubleClickers. Your insecurities are real. Google employees — the armies of Harvard and Stanford grads who believe they are as smart Larry Page and Sergey Brin — will never cease to remind you that you went to Rutgers. How can we be sure of this? See our next reason.
- They made you reapply for your jobs: After Google CEO Eric Schmidt warned DoubleClickers that their jobs were not safe postmerger, Google managers echoed the threat by requiring DoubleClickers to submit their resumes for approval by committee. Then HR held job interviews. We can imagine how that went: "How do we know you aren't just some Rutgers graduate with a 2.75 GPA who will ruin our really useful company with your utter banality?"
- Underlings at Google aren't happy at Google, and they went to Yale: Even customer-service rep Googlers will look down on DoubleClickers. Why? To make their miserable lives seem fuller. As one tipster recently told us:
The management within Google, especially AdWords and AdSense (the money making machines of the entire company ... engineering gets the glory but advertising brings in the big bucks) are completely disorganized and chaotic.
- Guess who's going to run DoubleClick.
- Not an advertising underling? There's equity to be had elsewhere: We just heard that ex-Yahoos are asking for $200,000 to $250,000 to join ad-supported startups in New York and the Valley. And if the startups are too cash-poor for that, they're getting big chunks of equity. At Google, you'll get, well, Google stock.
