IAC wants black people to love Rushmore Drive
Barry Diller's IAC is throwing a launch party in New York tonight for new portal Rushmore Drive, which includes an Ask-based search engine manicured to appeal to African-Americans. Fast Company senior editor and blogger Lynne D. Johnson managed to sneak an early screenshot and some marketing messaging online. The project, launched at IAC's typically glacial pace, has been in the works for a year, and IAC plans to target other niche demos in the future, Johnson reports. According to the latest data from Pew Internet, 56 percent of African-Americans use the Internet. Might be a good place for Google to post some job listings.