Oh my God, it took gossip columnist Liz Smith, 60 Minutes reporter Lesley Stahl, and the other momladies behind the new WowOwoW "women over 40" website about eight months to come up with something that stands for "Women on the Web." As they explain to Charlie Rose: first, they couldn't figure out what to call it. Then, once "women on the web" was decided upon, they found there was a porn site with a similar name! All the other good names were taken. So they had to buy the porn site... oh, my goodness gracious. It really was quite the conundrum, kind of like the time the neighbor's dog—the Smiths, you remember, they lived next door—got into the vegetable patch and ate everything! (Video follows.)