Is This a Wonderfully Whimsical or Overly Cute Way to Promote a Book?

Whoa. Super-book-publicist and nice girl Sloane Crosley has a new book of essays called I Was Told There'd Be Cake. There are fourteen essays and, in a level of obsession we both admire and relate to, she has created detailed dioramas as well as videos for each of them. (We discovered this on publishing blog Galleycat, via a certain Emily Gould!) The following diorama-video involves what happens when you have people over for dessert... and one of them poops on your bathroom floor.
Diary of a Diorama: Smell This from Book Videos on Vimeo.
[Sloane Crosley]