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Linx Dating, a Bay Area matchmaking service, isn't pimping anyone per se. They claim to connect San Francisco women with Silicon Valley guys. Why is this legal but being a madam of an outcall service isn't? Your explanations welcome in the comments. The pitch, below:

Hi Melissa,

We represent matchmaker Amy Andersen, founder of Palo Alto-based Linx Dating. Linx is an exclusive, by-invite-only, Bay area based dating service created for the 'marriage minded', targeting Silicon Valley men and San Francisco women. Founded in December 2003, Linx offers a unique dating service that combines old-world matchmaking with professional networking events and "concierge" services, including restaurant reservations, sedan bookings and flower delivery. Linx offers their clients complete 'image makeovers' from hair & make-up, to personal fitness training and strategic date coaching. Linx will take the Silicon Valley engineers from geek to chic, revamping wardrobes and grooming regimens to boost their confidence and their chances of impressing their dates.

The idea came to Amy in 2001, when she herself was dating a man who had friends who were single bachelors sporting Ivy League degrees and high-powered careers, but few romantic prospects. Some 30 miles away in San Francisco, Amy's girlfriends, who had similar Junior League pedigrees and Pilates-sculpted bodies, complained they couldn't meet any mates with marriage potential, thus came the idea to bridge the gap between the Silicon Valley man and the San Francisco woman, creating new possibilities that they might not have otherwise.

Andersen herself offers her best testimonial. She found happiness with a Silicon Valley geek of her own! They plan to marry in June!

On Thursday, May 1st, Linx will be hosting its first exclusive VIP event featuring two of their most eligible bachelors and inviting 25 women to meet them and have a mini-date.
I think an interview with Amy on her unique dating company, Linx, would make an interesting feature for Valleywag!

I look forward to hearing from you!

Best wishes,

Simin

Simin Adam