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Who is Michael DeGusta? According to federal election records, he's unemployed. The Santa Barbara-based entrepreneur previously cofounded Steel Card, a financial-technology startup bought by ChoicePoint in 2006. Terms of that deal weren't disclosed, but we suspect DeGusta made bank. Why? If you Google his name, an ad appears claiming that DeGusta "Buys jets. Rocks Coachella," linking to his Facebook profile. The campaign doesn't appear particularly effective: DeGusta only has 21 friends at present. Anyone know the purpose behind this vanity advertising campaign, save for driving curious bloggers to write about it?