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Evangelists preaching the gospel of "hyperlocal" journalism were all atwitter when the Washington Post launched LoudounExtra.com last year, which focuses minutely on the happenings of Loudoun County, Virginia. But the paper's mission to "re-engage its local subscribers" has failed, and the site's audience is still small. Our theory as to why readers haven't flocked to LoudounExtra.com: nothing happens in Loudoun County, Virginia. [WSJ]