This is why they script the damn things. The chairman of WWE tried to call someone during a wrestling match to award them 200 grand. But got a reverse ringtone: Rick Astley's "Never Gonna Give You Up," the official symbol of rejection and the worst prank in the world. [Kayfabe; clip below]

Witness McMahon's confusion and make your own metaphor about one ludicrous offshoot of modern culture yielding to an equally ludicrous offshoot of the generation that will replace it.

I had a friend who was really into wrestling. It's analogous to opera, he explained. I countered that it's really bad opera. He countered and two months later I was out of the hospital.