Zorba the Greek is the Ideal New Yorker Reader

Judging from those little black-and-white ads that line the outer edges of the pages of the New Yorker the ideal reader is a gentleman nearing the end of his life who is comfortable both wearing a Greek fisherman's hat ($28) and a European beret ($12) with wide feet (EEE-EEEEEE). He is reasonably affluent but only recently and therefore must buy (from the pages of the New Yorker natch) a ring emblazoned with his family crest (research included. from $790) to pass on to his children (no doubt estranged) before he's shunted into an old folks home in the country (The Watermark, Unretirement Living.) [L Magazine]