Michael Wolff As PR Man
Why oh why did Michael Wolff ever abandon the comfortable world of print journalism to try his luck again at the internet tables? The Vanity Fair columnist, who documented his last business failure in the best-selling Burn Rate, is getting questions about the audience for his internet news venture, Newser. (Answer: actually, not hopeless.) But the new-fangled electronic mail can be so confusing. When briefing a colleague on a response to interrogation by Portfolio's Jeff Bercovici, Wolff made a common mistake: he hit the reply button, rather than forward.