"The appearance of Jason Segel's genitalia in the romcom Forgetting Sarah Marshall had American critics crowing about how the film has courageously broken one of the last taboos in mainstream cinema. Yet Segel's flaccid member looks pathetic and laughable, especially because it's attached to a body that is doughy and pallid. It can't seriously be accused of being capable of anything, let alone of breaking a taboo. So obviously devoid of sexual intent, it symbolises not so much his character's abject emotional condition at his girlfriend's rejection of him, but the sorry state of masculinity in American movies today." The Times of London's Christopher Goodwin goes on to piss and moan about how actors such as Seth Rogen, Michael Cera and Jonah Hill have replaced the manly men of yore-and conveniently dodges a crucial and trend-piece-killing point.

Goodwin longs for "the effortless masculinity" of "John Wayne, Gary Cooper, Gregory Peck, William Holden, Burt Lancaster, Steve McQueen, Paul Newman and Clint Eastwood." But pretty much every movie he whines about is a recent comedy. And nowhere does he bemoan the golden days of such beefcakes as Chevy Chase, Bill Murray, Dan Akroyd, John Belushi, John Candy, Mike Meyers, or Ben Stiller.

In the comments section, a final STFU is put down by the most powerful voice in marketing: "I'm a teenage girl who is much more attracted to these skinny nerdy boys than I am to 'real masculine men'. It must just be a generational thing. I like my little James McAvoys and Michael Ceras and Emile Hirsches. What's wrong with that? They're all good looking guys. Not everyone likes Brandos.

Tab, Madison, USA" [TimesOnline]