"Irvine Robbins, who with his brother-in-law, Burton Baskin, started the Baskin-Robbins chain of ice cream stores - together concocting quirky flavor combinations with names like Daiquiri Ice, Pink Bubblegum and Here Comes the Fudge - died on Monday near his home in Rancho Mirage, Calif. He was 90... One day in 1964... he received a phone call from a reporter for The New York Post, asking what flavor Baskin-Robbins was planning to introduce to celebrate the Beatles' arrival for their appearance on Ed Sullivan's television show. Caught unaware, he came up with Beatlenut, and then scrambled to find an unnamed flavor with nuts in it to match. Two days later, it was in all the company's stores." [Times]