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That photo in this month's Portfolio of NBC chief Jeff Zucker dressed in an immaculate Nike outfit, without a single bead of sweat on his shiny bald dome as he crushed a serve? "The profile coincided with the Olympics. In the picture, he's dressed head to toe in Nike. And Nike happens to be spending a fortune on the Olympics. You do the math," says an NBC tipster. It's possible Zucker was also hoping to capture some of the sexiness of Roger Federer, the tennis star who wears similar Nike outfits and carries similar red tennis racquets. That won't be happening any time soon, of course. But Nike must be pleased with Zucker's dedication to the brand, no? "I suppose when an advertiser is spending that much money, it's only fair that the CEO of the network does everything in his power to promote it," says the tipster. Maybe Zucker should just be happy the company didn't insist that he wear a Rafael Nadal-style bandana.