Lisa Airan's Web Strategy
Dermatologist/socialite Lisa Airan didn't snag a mention in New York's cover story on facial plastic surgery a couple of weeks ago, but when the mainstream media shuts you out, you can always deliver the message straight to the people. Airan just uploaded her reel of media appearances to YouTube, a useful reminder that she speaks to a reporter every other day, on average. Follow along as Airan explains why she's not concerned about the economy: Her patients are so high-end, she says, they can afford to keep Botoxing no matter what. We're not sure just how many high-end prospects are trolling YouTube to find their next doctor (especially since so many of the existing videos are by cosmetic docs in third world countries) but judge for yourself after the jump.