Disney acquires San Francisco green-living site IdealBite
The House of Mouse has swallowed San Francisco-based tips-for-living-green site IdealBite for $15 million. Heather Stephenson and Jennifer Boulden founded the site in 2005 and later took funding from former AOL exec Bob Pittman, who's also known for backing email lists Daily Candy and Thrillist. Expect more similarly small acquisitions from Disney going forward. After its $350 million Club Penguin purchase last year, Disney said it planned to acquire 20 startups in 24 months.