Elle's Website Has More Turnover Than A Pancake House
Elle magazine has more internal drama at its website than one fashion website deserves! Elle.com is perhaps Hachette's most visible site, so its success is an important totem for the company to prove it knows how to do digital things right. But after some ballyhooed comings and goings at the site that have been noted here over the past month, media types are wondering whether Hachette is planning a total restart of its online properties. Well, even more new turnover at Elle.com could mean just that!
A tipster tells us that in the past two weeks, three Elle.com employees have given notice: beauty editor Rachael Nichol, designer Alexandra Gershman, and senior editor Tracy Lomrantz. Discontent is at an all time high. Hachette higher-ups reportedly keep running the site by trial and error, to the exasperation of longtime staffers.
We'll continue to watch. Disgruntled employees can always email us.