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Have you ever looked at a Barbie doll and wished you could replicate the look for yourself? You'll be able to do just that in a few short months. Mattel is now planning to turn Barbie into an "adult fashion brand"—something the company has already done in Asia—and partnerships are already in place with Bloomingdale's, Vera Wang, and Jeremy Scott. Mattel has also negotiated a pact with the CFDA whereby the trade group will help the company locate 50 designers willing to "produce life-size outfits inspired by Barbie" in exchange for a big, fat wad of cash, and Barbie's first runway show will take place during Fashion Week in February. But there's more to come: Mattel is also launching a line of beauty products, one of which bears the very appropriate name "Plastic Smooth." [WWD, The Cut]