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Microsoft-owned ad agency Avenue A/Razorfish has a new product out that's supposed to solve the problem of how easily Web users ignore banner ads. AdLife ads run at the size of a regular banner, but include social features like customer reviews, a feedback button, and of course, user-generated content. AdLife is going through a three-month test right now with publishers WashingtonPost.com, USAToday.com and CircuitCity.com participating. If all goes well and clickthroughs pick up, expect Microsoft to push the product on any agency hoping to advertise on its network. As Avenue A/Razorfish exec Shiv Singh naively put it to AdWeek: "It would be unfair in the long term for it to be totally closed." Singh's title: "global social media lead," which tells us everything we need to know.