Google kills $100 million RSS ad system
Click to viewA year after Google bought RSS-feed ad network FeedBurner for a rumored $100 million, FeedBurner's death was announced informally in a Google Groups thread. Publishers are expected to use Google's own AdSense instead. CenterNetworks publisher Allen Stern explains his frustration in the above video: FeedBurner had built a business that could deliver high ad rates in large volume. With Google failing to meet the same metrics, the only winners are the FeedBurner execs who flipped their company.