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Sean "Diddy" Combs is a lover, not a fighter. Sure, he has to call out "bitchasses" from time to time, but who doesn't? No, what the rap impresario would really like to do is curl up on the couch with a nice, Hancock-loving lady and watch some Olympics — and it was the latter interest that prompted the crew at New York's Daily Intel to ask, "Diddy, if there were a new Olympic sport you could excel at, what would it be?"

"Who could have sex the longest," he told us in a soft voice and with a straight face, while looking into our eyes.

Was that a pick-up line? We weren't sure, but we tingled anyway. "I think that's an event I can do well in. And probably who could stay up the longest." Dirty! "Just so you know, that's supposed to be funny," he added as an afterthought. "Even though I am serious." But who would be his competitors? "Whoever's up for the challenge."

Upon learning of Diddy's idea, NBC head Jeff Zucker immediately dispatched on-air talent Bob Costas and Mary Cirillo to make it a reality. Can Diddy surpass Michael Phelps' title as the most decorated Olympian of all time, or will his LAT-inspired strategy get him disqualified? [Photo Credit: AP]