Going for the Bronze: Though NBC's Olympic coverage provided the network with television's most watched event anywhere, ever, in the history of the universe, that massive audience hasn't translated into major spikes of interest for NBC's fall shows like Kath & Kim and My Own Worst Enemy. The network spent 65% of its promo time on returning shows (like Lipstick Jungle Lipstick Jungle Lipstick Jungle) but failed to perk awareness for anything but the 80's retread Knight Rider. Still, before NBC shoehorns Michael Phelps into Selma Blair's thong, they've got this bit of recent history to add perspective: the Athens Olympics were used to tout quickly flushed shows like Joey and LAX. Perhaps Kath & Kim will stand on its own merits — that is, as long as they didn't advertise it during the rebellion-inducing beach volleyball marathon. [Variety]