What does online gossip profit us?
In an upcoming New York Times magazine, already teased online, Wired contributor Clive Thompson argues that Facebook, Twitter, and Flickr are not alienating us from one another as human beings, as social-network fearmongers claim. We're just becoming more digitally intimate, present in the lives of our 500 "friends," one update at a time. “Sometimes I think this stuff is just crazy, and everybody has got to get a life and stop obsessing over everyone’s trivia and gossiping,” a 20something Facebook user Thompson interviewed said. We know how well that goes.We can't stop — and that's okay, Thompson writes:
Ahan knows that she cannot simply walk away from her online life, because the people she knows online won’t stop talking about her, or posting unflattering photos. She needs to stay on Facebook just to monitor what’s being said about her. This is a common complaint I heard, particularly from people in their 20s who were in college when Facebook appeared and have never lived as adults without online awareness. For them, participation isn’t optional. If you don’t dive in, other people will define who you are.
This is the geek utopia of socialization, Thompson explains: Every time you Twitter a complaint about your head cold, upload a photo of yourself making a squishface, or comment on a story you read, you draw your new social circle in closer. But to what end? While we make pals, others are making money. Thompson argues that Facebook's News Feed, introduced in 2006, revolutionized friendship. Perhaps. But a year later, Zuckerberg spoke before a Madison Avenue crowd and made clear that what he really wanted to do was revolutionize advertising. With Zuckerberg's visionary skills, perhaps he can do both. Ideally, he'd just collapse commerce and conviviality into a single phenomenon. If you can't stop gossiping about yourself, why not at least profit from it? Twitter and Facebook could drop the question "What are you doing?" in favor of "What are you selling?" That seems clearer. (Photo by Dominic Campbell)