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So everyone is talking about the swine flu and thousands of New Yorkers feared for their lives this morning when a plane circled around Lower Manhattan. One thing that will only serve you frighten you more: Paris Hilton is preparing to roll out her ninth perfume next month, and her "fragrance empire" rakes in an estimated $200 million a year. And if you're thinking that having nine different perfumes on the market might mean she's totally saturated the market, well, think again. She just signed a new five-year contract with the fragrance giant Parlux, and should have a total of 13 perfumes on the market by 2014. Unless Mother Nature intervenes and we all get swine flu and all die, of course. [NYDN]