This image was lost some time after publication.

We were a bit surprised to see Michael Bloomberg's name appear on Vanity Fair's best-dressed list. We weren't the only ones, of course. But while the mayor's never been known for his sartorial sense, the Observer's Jason Horowitz thinks the mayor's increasingly "goofy" wardrobe—much like his decision to join Twitter—is part of an effort to spice up a pretty unexciting reelection campaign and keep himself from dying of boredom:

This week, Vanity Fair named Mayor Michael Bloomberg one of the world's best-dressed men. The judges apparently missed the mustard-colored shirt he wore to the Pakistan Day parade, or the powder-blue socks he wore to the Yankees game.

Mr. Bloomberg is trying to keep up the appearance of a mayoral candidate in a real race throughout one of the soggiest, least eventful and politically anticlimactic summers in memory. He's wearing goofy clothes, speaking Medford, Mass.–accented Spanish and Twittering his random musings.

And, in an extraordinary display of commitment to retail campaigning, according to his aides, he's eating pizza on a regular basis.

Pizza on a regular basis? So much for his chances of ever consummating a relationship with Salma Hayek.

The Summer of Bloomberg [PolitickerNY/NYO]