• Did Hugh Hefner abandon a deal to sell Playboy because he insisted he be allowed to live at the Playboy Mansion until he dies? That's the rumor. [PC]
• CNN will finish 2009 behind MSNBC, which is a first. How is it that CNN chief Jon Klein still has a job? Ask Jeff Bewkes if you bump into him, please. [NYT]
• Daily Intel has a list of the latest layoffs at the New York Times. [NYM]
• Roy Disney, nephew of Walt and former top Disney exec, is dead at 79. [NYT]
• The war between the Times and Wall Street Journal continues apace. [NYO]
• The Journal is boosting circulation of its glossy quarterly, WSJ. [WWD]
• Pressure's on! Jim Cameron's $300 mil. Avatar debuts this weekend. [THR]
• Two of Hollywood's big PR firms, BNC and PMK, have joined forces. [AdAge]
Teen Vogue editor Amy Astley is making a cameo on Gossip Girl. [WWD]
• Painful truths: Your boyfriend secretly loves soft-rock, Celine Dion. [NYT]
Time's 2009 "Person of the Year" is Fed chair Ben Bernanke. Yawn. [Time]