The Recession Map of NoLIta
How has the economic downturn affected a cozy-chic downtown Manhattan neighborhood? We surveyed the retail territory around Gawker HQ in NoLIta. What'd we find out there? Lots of closed stores and a lot of sales.
Intern Whitney Jefferson traversed a few blocks around our front door — between Bowery and Laffayette, Houston and Kenmare — peering in the windows of cutesy boutiques and club-thumping clothing stores. What she found was a pretty grim picture. "80% Off" sales. Shuttered windows. All the sad evidence of a material world in decline.
Below is a list of the shops she surveyed along with a handy map. Happy cheap shopping, you broke bastards!
Red shows stores that are closed or empty. Yellow is the shops promoting discounts of 50% or more.
1. Triple Five Soul Apparel - 290 Lafayette St. - 50-70% Off
2. WESC - 282 Lafayette St. - 70% Off
3. Christian Audiger - 273 Lafayette St. - 30-50% Off
4. L P & P New York - 250 Lafayette St. - 80% Off
5. Bicycle Habitat - 242 Lafayette St. - Bikes Reduced by $3,000+
6. Lilliput SoHo Kids - 240 Lafayette St. - 40-50% Off
7. Sissy - 231 Lafayette St. - 50% Off
8. Parasuco - 60 Spring St. - 70% Off
9. Mary Jaeger - 51 Spring St. - Closed, Moved
10. Spring Communication, LLC - 50 Spring St. - Dirt Cheap Cell Phone Plans (see image)
11. Varazioni - 214 Mulberry St. - 60% Off
12. Coqueta Lingeries - 215 Mulberry St. - 50% Off
13. Think Closet - 230 Mulberry St. - 30-50% Off, Cheap Coats
14. Bul Bul - 230 Mulberry St. - $80 Couture Dresses
15. Cutie Room - 234 Mulberry St. - 40, 70, and then 90% Off (see image)
16. MK Lifestyle - 236 Mulberry St. - Closed, For Rent
17. Shane Shawn - 238 Mulberry St. - $25 Shoes Sample Sale
18. Nanja Yeoja Boutique - 241 Mulberry St. - Closed, For Rent
19. Amalia - 44 Prince St. - 50-80% Off Storewide
20. Femmegems NoLita - 280 Mulberry St. - Closed
21. Poppy - 281 Mott St. - 30-70% Off
22. Bara Bock - 279 Mott St. - Closed
23. The Shoe NY - 272 Mott St. - 20-50% Off
24. Christopher Totman - 262 Mott St. - 30-75% Off
25. Modo - 252 Mott St. - 50% Off Prescription Lenses
26. Lugo Tailored Menswear - 246 Mott St. - Closed, For Rent
27. Belle - 242 Mott St. - 70% Off
28. Baby Blue Line - 238 Mott St. - 70% Off
29. Alice + Olivia - 219 Mott St. - Store For Rent
30. Nancy Koltes - 29 Spring St.- 40-80% Off, Changed to 50-90% Off
31. Barsow - 170 Elizabeth St. - For Rent
32. Tricia's Place - 171 Elizabeth St. - 25-50% Off
33. The Red Threads - 190 Elizabeth - 30-50% Off
34. Character - 19 Prince St. - 40% Off
35. Varazioni - 23 Prince St. - "Last Call" 80% Off
36. Eleven - 11 Prince St. - 20% Off, Changed to 40% Off
37. Unis - 226 Elizabeth St. - 50% Off
38. Kitt - 228 Elizabeth St. - 70% Off
39. La Petite Princesse - 232 Elizabeth St. - All Clothes $59-$69
40. GirlCat - 237 Elizabeth St. - 20-40% Off
41. EMC2 - 240 Elizabeth St. - Huge Sale (see image) ex. Coats $995 down to $295
42. Kipepeo - 248 Elizabeth St. - Closed, For Rent
43. Silver Goddess - 259 Elizabeth St. - Closed, For Rent
44. RS Equipment Corp. - 274 Bowery - For Rent
45. Bowery Home Supply - 270 Bowery - For Rent
46. The Chair Factory - 214 Bowery - "Red Tag Sale"
47. Manhattan Realty Corp - 8 Spring St. - Moved, For Rent
48. B. Tiff - 244 Mulberry St. - Jewelry: Buy 1, Get One Free
49. John Fluevog - 250 Mulberry St. - 60% Off
50. Gates of Morocco - 8 Prince St. - Going Out of Business Sale