Inglourious Basterds Won't Save Weinsteins
Inglourious Basterds opened well! And since the flailing Weinstein Co. had mucho loot riding on this, they are saved! Right? No. Not really.
The movie cost $65 million, with another $35 mil for marketing. The Weinsteins were god damned determined to market the hell out of this! And that's great and all. But the WSJ explains the problem:
The company co-owns the $65 million film with Universal Pictures, so it will only reap half the profits — a symptom of the studio's financial troubles and the reason that even a hit like "Inglourious Basterds" may not be enough to save them.
Oh Harvey. Next time keep all of the Tarantino flick and sell off half of Miss Potter.