Tonight's episode of 30 Rock was initially exciting because it offered it's viewers a chance to see Will Arnett's cameo, but 30 Rock writers would utilize this appearance to take aim at none other than druggy network exec, Ben Silverman.

Silverman's attempt to delay 30 Rock in honor of shows with titles nobody can remember was inconsequential in relation to the good he would do recreating the definition of media alongside IAC chairman Barry Diller.

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