Nike's New Ad Puts Tiger in His Place 3.41K Etan Berkowitz 04/08/10 10:42AM Filed to: Tiger Woods Tiger Woods Nike Commercials Ads Earl Woods TV Video Tiger Woods has been a magnet for insults, parody and embarrassment the past few weeks, and rightly so. In Nike's new ad, it's their turn to take a jab at their sponsored sports hero with Tiger's dad, Earl Woods, leading the onslaught.