The Contest is currently titled "Start Dreaming Contest" (the "Contest") and is scheduled to commence on 12pm ET on March 14, 2011 and end on 10pm ET on April 20, 2011.

The Contest is open to legal residents of the 50 United States or the District of Columbia who are 18 or older at time of entry. Employees of Gawker and Johnson & Johnson-Merck Pharmaceuticals Company ("J&J"), and their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies and their immediate family members (defined as spouse, siblings, parents and children) and/or those living in the same household (whether related or not) of each are not eligible to enter. Contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited by law.

Participants will enter the Contest by visiting the Gawker website (www.gawkerarchives.com) and filling out and submitting a Contest entry form, in which a Participant will need to provide his or her email, visualized dream link, and dream text.

Entries must be received by 10 PM ET on April 20, 2011. Limit of one (1) entry per person per email address. Entries received from any person or email address in excess of the above stated limitation will be void. Entries generated by script, macro, or other automated means or by any means, which subvert the entry process, are void. All entries become the property of Sponsor and will not be returned.

To be eligible, an entry must (i) be entrant's own original work, (ii) not be previously published or submitted in connection with any other contest, (iii) be in keeping with the Sponsor's image; and (iv) not be offensive or inappropriate, as determined by the Sponsor in its sole discretion. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is offensive or inappropriate, not in keeping with Sponsor or J&J's image or that is otherwise not in compliance with these Official Rules.

By submitting an entry, entrant hereby grants permission for the entry to be featured on Sponsor's websites and/or J&J's websites. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of entries by third parties. Released Parties do not guarantee the posting or use of any entry.

By submitting an entry, each entrant agrees Sponsor and J&J shall own the entry submitted (including the copyright thereto and all rights embodied therein) and that Sponsor [and J&J] and their respective designees may exploit, edit, modify, and distribute the entry and all elements of such entry, including, without limitation, the names and likenesses of any persons or locations embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

There will be 6 winning entries among all eligible entries received during the promotion period. The prize, to be provided and paid for by Gawker, is a $100 American Express gift card. Each winner will receive one (1) $100 American Express gift card. Total ARV of all prizes is six hundred dollars ($600). Gift cards are subject to terms and conditions specified by American Express. Any expenses not mentioned above are the winner's responsibility, including, but not limited to, all federal, state, and local taxes. Prizes are not transferable or redeemable for cash. No substitution for prizes except at Sponsor's sole discretion as may be necessary due to unavailability, in which case a prize of comparable or greater value will be awarded, at the Sponsor's sole discretion. All prize details are at Sponsor's sole discretion.

Eligible entries will be judged by a panel of qualified judges, as selected by the Sponsor (the "Judging Panel"), who will select six (6) winners based equally on the following judging criteria: (1) originality of the submission, (2) creativity of the written submission, and (3) overall structure, composition, and quality of the submission (the "Judging Criteria"). The six (6) submissions that rank the highest based on the Judging Criteria as determined by the Judging Panel will be deemed Contest winners. In the event of a tie, an additional tie-breaking judge will determine the winner(s) from among those tied using the Judging Criteria. Sponsor reserves the right not to award all prizes, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified submissions. Limit of one (1) winner per household.

Potential winners will be notified by e-mail to the address from which the submission was provided and may be required to complete an Affidavit of Eligibility and Liability/Publicity Release which must be returned within five (5) days of the date on the notification letter via a prepaid return envelope provided. If a potential winner cannot be contacted, does not comply with these Official Rules, or any prize notification letter or prize is returned as undeliverable, the prize will be awarded to a runner-up as determined by the Judging Panel, in Sponsor's sole discretion. Allow 4 to 6 weeks after validation for receipt or arrangement of receipt of prize. You are not a certified winner until validated and you receive official notification from the Judging Panel.

Entrants agree to be bound by these Official Rules. Prize acceptance constitutes permission (except where prohibited) for Sponsor to use winner's name, photo, city, state, likeness and entry (in whole or in part) for promotional, advertising, and publicity purposes in any and all media now or hereafter devised, worldwide in perpetuity, without additional notification, permission, or compensation. Participants, by participating in this Contest, hereby waive and release, and agree to hold harmless the Sponsor, J&J, and their respective parents, subsidiaries, affiliates, advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents (collectively, "Released Parties"), from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of a prize in the Contest, or their participation in the Contest, or their participation in any Contest or prize related activity, or any travel related to the Contest, or any travel for any prize related activity, and for any and all claims based on rights of publicity and/or privacy. Released Parties are not responsible for lost, late, misdirected, undelivered, delayed, damaged, incomplete or garbled entries or emails; or for lost, interrupted or unavailable network, server Internet Service Provider (ISP), website, satellite, or other technical, hardware, software, telephone, or transmission failures of any kind, which may occur in connection with the administration of the Contest, the announcement of the prizes, the processing or judging of entries, or limit to a person's ability to enter the Contest.

Released Parties are not responsible for any injury or damage to entrants' or any other person's computer related to or resulting from entering or downloading any materials in the Contest. Sponsor reserves the right to cancel or suspend advertising the Contest on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the Contest. Sponsor reserves the right to disqualify any entrant found to be disrupting the operation of the Contest or its web site. If the integrity of the Contest is compromised in any manner, Sponsor reserves the right to modify, cancel, or terminate the Contest and select winners from among all non-suspect, valid entries received prior to action taken using the judging criteria outlined above. In the event of a dispute as to the identity of any online entrant, entrant will be deemed the individual named on the email. For any questions or concerns, you can view Sponsor's applicable privacy policy at http://advertising.gawkerarchives.com/legal/privacy-policy/

For a list of the winner's names, send a self-addressed stamped envelope to: Gawker Media, with offices at 210 Elizabeth Street, Fourth Floor, New York, NY 10012.

Sponsor: Gawker Media, 210 Elizabeth Street, Fourth Floor, New York, NY 10012.