TNT Shoots Up Quiet Flemish Town to Herald Its Arrival in Belgium
In an effort to spread word of its imminent arrival in Belgium, TNT, the drama queen of cable television, set up a mysterious red button in the middle of "an average Flemish square of an average Flemish town," and invited passers-by to push it "for added drama."
Say what you will about Rizzoli & Isles, but this is one hell of an effective marketing campaign.
