For the past five years, Denmark's most popular fishing magazine has been attracting readers with weekly Page Three-like pin-up photos of birthday-suited women getting frisky with fish.

The so-called "fish girl" feature (NSFW) came under fire this week after it was brought to the attention of the non-angling public by way of a Danish blog (NSFW) dedicated to "gender photography."

Blogger Tomas Gunnarsson took issue with specific examples of Fish & Fri's "fish porn" that he says glorify necrophilia and bestiality, and are also doubly objectifying of both "women and animals."

"There is such misogyny in these pictures," he told a local media outlet. "I'm thinking primarily of the images in which a woman is a fish that has teeth around her nipple and when a girl is playing dead in the water."

He went on to criticize the "leading fishing rag" for failing to take into account the feelings of female anglers, and attributed that to the fact that Fish & Fri employs 51 men and only a single woman (a graphic designer).

Not surprisingly, the magazine's editor Jens Burssell disagrees with Gunnarsson's assessment.

"We do this mostly as a joke," he told Nyheter24, adding that if Gunnarsson insists on taking the feature seriously he is welcome to stop buying the magazine.

[photos via Fish & Fri via Gender Photography]