Is This the Best Bus Stop Ever?
As part of a new interactive marketing campaign, telecommunications firm Qualcomm set up a wish-fulfilling bus stop that instantly rewarded impatient commuters with increasingly unconventional rides.
"In a hurry?" asks a seemingly pedestrian ad poster with a link to a nondescript mobile site. Those who were bored enough to answer "yes" were whisked away in a Lamborghini.
"Seen it all?" inquired another ad. Risk-takers who took a chance on the URL were granted a ride to their destination aboard a dog-driven sled.
And so on.
Best bus stop ever? Not exactly hard-earned title, but sure.
