Authorities in Wisconsin say a driver who was too busy texting to pay attention to the road ended up slamming his rented convertible into the back of a farm tractor hauling a trailer full of liquid manure.

Matthew Bruhn was reportedly texting and talking on his cellphone "when he looked up just in time to see the tractor seconds before the crash," according to KCCI.

The crash caused a manure spill on U.S. 151 near Southwest Road, and totaled Bruhn's Avis-owned 2014 Ford Mustang.

Bruhn was taken to Southwest Health Center in Platteville where he was treated for a broken finger.

The driver of the tractor, Matthew Miller, was uninjured.

[image via Back to the Future]