Snapchat Wants You to Celebrate 4/20 With Its Blackface-y Bob Marley Filter
This is me as Bob Marley, via Snapchat’s new 4/20 filter, which blends your face with Bob Marley’s. It’s a particularly uncomfortable filter if, like me, you’re a white person. I don’t feel so good and I don’t think everything’s gonna be alright.
We’ve reached out to Snapchat for comment and will update if they get back to us.
UPDATE (10:40 a.m.) A spokesperson for Snapchat says:
The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements.