Heidi Montag says Adam DiVello touched her plastic body inappropriately. The Larry-King-had-sex-with-his-sister-in-law drama continues. Cindy Adams loves Jersey Shore. Charlie Sheen shaved his head and Kate Hudson got a boob job. Thursday's gossip wants its old body back.

A tipster just spent her entire lunch hour eavesdropping on SUV-driving PR menace Lizzie Grubman and Elle magazine PR honcho (and The City star) Erin Kaplan at Meatpacking restaurant Pastis. Too bad the tip was a fake.

Is there some sort of secret PR campaign by the advertising industry underway? Yesterday we heard that commercials make TV better, and now a study suggests we will basically mimic whatever it is that we see onscreen. Movies and ads that depict people drinking alcohol, according to new research, directly increase viewers' own propensity to toss back a few. It might be too grim to contemplate exactly what other behaviors are being mindlessly copied, although when an entire generation reaches adulthood unable to utter a sentence unpreceded by "like," we'll know to hold Adam DiVello accountable.