adam-penenberg

Fast Company profile raises more questions than it asks

Tim Faulkner · 08/21/07 11:08AM

Remember Fast Company? The print-magazine relic of the last boom is, surprisingly, still around, and still spilling ink monthly on the unlikeliest of subjects. Take, for example, its profile of Jason Calacanis, the serial entrepreneur and blog blowhard, and Mahalo, his bravado-powered search engine. The writer, Adam Penenberg, is relatively evenhanded in his coverage of the man, lauding his "transparency" while noting his "predatory" tendencies. But he falls short in his analysis of Calacanis's new company, which is trying to hand-build pages of search results for popular subjects. Even with help from Calacanis, Penenberg failed to ask any tough questions about Mahalo.