adventure

Richard Branson Headed to the Bottom of the Ocean

Seth Abramovitch · 04/06/11 12:14AM

Virgin Group chairman Richard Branson is adding "undersea exploration" to a growing list of fantastical business ventures that already includes trans-continental air travel, space tourism, and pay-as-you-go cellphone usage. Noting that "more men have been to the moon than have been down further than 20,000 feet [underwater]," Branson unveiled the Virgin Oceanic in Newport Beach today. And while it may look like a billionaire's plaything, this little sub is hardcore.