Ask's advertising actually gets worse
Tim Faulkner · 06/06/07 12:39PMTIM FAULKNER — It didn't seem possible, but Ask's advertising has actually gotten worse in moving from billboards to television. The commercial for the also-ran search engine features a Tommy Tune-esque spokesman in search of dancing, singing women brandishing broadswords (apparently). Reminiscent of late web boom Super Bowl ads that were more likely to prompt the viewer to ask, "WTF? Was that an ad? For what? Was it a joke?" than invoke brand acceptance and education, the commercial shows Ask hasn't learned and is committed to bizarre, off-putting advertising.