We were too busy getting over this weekend's sunburn to watch The City last night. Good thing fictional freelancer Betsey Morgenstern was there for the season finale. The fate of Whitney and Olivia's souls hang in the balance.

The path from socialite to reality TV star isn't an easy one. A pilot rarely leads to a full series. And even if it does, there's no telling what may be required to stir up the necessary amount of drama. (See here and here for a recent example of the lengths some will go.) That certainly hasn't stopped every other member of the social set from seeking out a TV deal, of course. To get a little perspective on the socialite-reality TV madness, Douglas Marshall took a few minutes to chat with power publicist Alison Brod and socialite Emma Snowdon-Jones at last night's Solerno-sponsored screening of Robin Baker Leacock's new documentary, A Passion for Giving, at the Four Seasons.

Chanel hosted a dinner to celebrate the Tribeca Film Festival at Odeon last night, where the guests included Adrien Brody, Robert De Niro and Grace Hightower, Craig Hatkoff and Jane Rosenthal (with daughter Juliana), Moby, Debra Messing, Fabiola Beracasa, Julia Restoin Roitfeld, Mary-Kate Olsen, Diane Kruger, Celerie Kemble, Kerry Washington, Viola Davis, Matthew Modine, Angela Lindvall, Heidi Mount, Poppy Delevigne, Alexis Bledel, Danielle Steele (with daughters Victoria and Vanessa Traina), Dree Hemingway, Drena De Niro and Carlos Rodriguez, Henry Cavill, Melissa Leo, Molly Shannon, and Grace, Mamie, and Louisa Gummer. [PMc, Wireimage, Getty, FWD]

A recap of the last few days in benefits and parties—including the Frick Collection's Young Fellows Ball, above—is after the jump.

Chelsea's Lehmann Maupin Gallery played host to Glamour's "Glamour Project" last night, an art exhibit designed to celebrate the magazine's 70th anniversary. Glamour editor Cindi Leive and publisher Bill Wackermann welcomed the likes of Cynthia Rowley and Bill Powers (left), Iman, Lyor Cohen and Tory Burch, Kyle MacLachlan and Desiree Gruber, Yvonne Force Villareal, Thelma Golden, Nicole Miller, Thakoon Panichgul, Gilles Bensimon, Marcus Samuelsson, Alanna Heiss, Jeanne Greenberg Rohatyn, Evelyn Lauder, Rory Tahari, Diane Kruger, Amanda Peet, Olivia Chantecaille, Roopal Patel, Jane Lauder, Peter Som, Erin Fetherston and Hedi Ferjani, Gilles Mendel, Michael Stipe, Oscar Blandi, Lisa Airan, Charlotte Sarkozy, Alison Brod, Lela Rose, Patrick McMullan, Kai Kuhne, Waris Ahluwalia, Amy Fine Collins, and Jason Wu, who admired works by Kara Walker, Rachel Feinstein, and Marilyn Minter (among others), pieces that will be featured in the magazine's April issue. [PMc, VF, FWD, GOAG]

Vito Schnabel (son of Julian) and Olivier Sarkozy (half-brother of Nicolas) hosted Terence Koh's "Flowers for Baudelaire" exhibition on Wednesday night at Richard Avedon's former studio, where the unusual art was admired by the likes of Anna Wintour, Simon de Pury, Jeffrey Deitch, Allison Sarofim, Stella Schnabel, Olmo Schnabel, Lola Schnabel, Jacqueline Schnabel, Zac Posen, Ann Dexter-Jones, Nadine Johnson, Theodora Richards, Alexandra Richards, Byrdie Bell, Benjamin Cho, Cynthia Rowley, Salman Rushie, Lyor Cohen, Todd Eberle, Derek Blasberg, Genevieve Jones, Yvonne Force Villareal, Drena De Niro, Lisa Anastos, and Gilles Bensimon. [PMc, NYM, GoaG]

1) On Saturday night, Gwyneth Paltrow co-hosted "The Mane Event" to benefit Amaryllis Farm Equine Rescue with photographer Steven Klein at his West Kill Farm in Bridgehampton. Arden Wohl, Kiera Chaplin, Kelly Klein, Patrick McMullan, Sale Johnson, and Rory Tahari all made appearances, but hotly anticipated guest Madonna was a no show. [NYO/PMc]

1) A screening of Bottle Shock, a dramedy about when California beat France in a wine taste test, was hosted by Michael Dunbar of Domaine Chandon and Newton Vineyard on Sunday night at the Southampton Cinema. The film's stars Alan Rickman, Eliza Dushku, and Bill Pullman, along with Bronson van Wyck, Andrew Fry, Devorah Rose, Elizabeth Lindemann, Jill, John, and Whitney Fairchild, Jeanne Greenberg and Nick Rohatyn, and Bettina Zilkha, watched the film followed by food and wine at Savanna's. [PMc]

1) Lisa Salzer had a party last night for her jewelry line Lulu Frost, where hosts Alexis Bryan Morgan and Elettra Rossellini Wiedemann were joined by Erin Fetherston and Hedi Ferjani, Derek Blasberg, Luigi Tadini, Kathryn Neale Shaffer, Peter Davis, Kate Schelter, and Carole Radziwill, who were rewarded for walking up the five flights of stairs with a live Cuban band and cocktails. [Paper/style file]

1) Rory and Elie Tahari hosted a bash at their beachfront house for God's Love We Deliver: 400 guests including Simon Doonan (above center) and Jonathan Adler, Martha Stewart, Arnold Scaasi, Kelly Klein, Debbie Bancroft, Richard Mishaan, Tory Burch, Kyle MacLachlan (above left) and Desiree Gruber (above right), Olivia Chantecaille, Dennis Basso, Melissa Berkelhammer, Gigi Mortimer, Karen Pearl, and Tiffany Dubin raised $1.3 million by bidding on auction prizes including lunch with Blaine Trump and Joan Rivers at Le Cirque. [Hamptons.com/Dan's Hamptons]

Alison Brod