all-the-kings-men

Studios Finding It Harder To Slip A Long-Delayed Stinker Past A Better Informed Public

mark · 09/26/06 12:31PM

Today's NY Times uses buried-in-2005-and-grudgingly-unearthed-in-2006 film All the King's Men and its "humiliating box office returns" to illustrate how difficult it's become for studios to Febreze away the lingering stink of bad buzz in the Age of Too Much Information. In the case of ATKM, nearly every possible warning sign of eventual multiplex stillbirth was there, from a sneak preview of a regrettable Sean Penn period hairstyle, to the transparent, time-honored "this film needs an additional year of editing—hey, we're perfectionists!" excuse, to its interment in the September Oscar Hopes Burial Ground. Says the Times: