I Am, Therefore I Shop (At American Eagle)
Andy Cush · 07/18/16 12:04PMI noticed the window display you see above at the Union Square American Eagle store while walking to work one day last week. It looks a lot like the streetwear brand Supreme, which is to say it looks like the work of the artist Barbara Kruger. A ubiquitous clothing line seducing its customers with the visual language of art, borrowed secondhand from a trendier competitor: this is what Kruger herself might term “a ridiculous clusterfuck,” and it’s exactly the kind of clusterfuck she examines in her work.